O Marketing (fragmento / excerpt) from Tiago Coelho on Vimeo.

The Marketing

Vídeo. 4min29sec
"The Marketing" is about the casual ads we see everyday around the cities in Brazil, mostly in big cities.
These ads are usually handmade and they offer services through a non-conventional way, most of the times hung on lampposts, walls and trees.
These ads are fleeing the \"advertising default " recurring in the media for having a particular language that often, because of its simplicity and brevity, open a range of possibilities for interpretation.
The project reveals through portraits the characters that are behind every one of these ads.
In 2015, a year later photographing the characters, I called them and recorded the phone calls when hiring their services.
2015.